Sellfy Review 2022 – How Does it Work? Is it Reliable?

Sellfy Review


What is Sellfy, and how does it work? I will guide you through this Sellfy Review into how you can build your online store for selling digital downloads without the need to have your own website, or even if you have a website but you want a shopping cart that can be easily embedded to your website.

Sellfy claims to have the best way and interface to build an online store for selling digital products. And that’s how you probably stumbled upon this platform and now you are looking for Sellfy reviews in order to see if that’s true or not.

You are in the right place.

I have been using for selling digital downloads on my website and even without a website for few years now, and I’m in a good place to write this review here.

In order to make it easier for you, I will associate screen shots from the platform I found to be very easy and friendly to use.

So without further due, let’s dive deep into this review.


Sellfy Review Summary

  • Name: Sellfy (Get The 14-Day Free Trial Here!)
  • Website:
  • Founders: Maris & Kristaps
  • Support & Training: 97 of 100
  • User Experience & Interface: 98 of 100
  • Security: 97 of 100
  • Payment Options: 93 of 100
  • SEO & Mobile Responsiveness: 96 of 100
  • Marketing Solutions & Tracking: 96
  • Pricing: 97 of 100
  • Storage Space: 99 of 100
  • Price:
    • Free trial for the first 14 days (Click here to start your store for FREE!) .
    • $29/month for the Starter Plan. ($19/month if you pay annually)
    • $59/month for the Business Plan. ($39/month if you pay annually)
    • $129/month for the Premium Plan. ($89/month if you pay annually)
  • Legit/Scam: Legit

Overall Rating: 97 of 100 (Top rated platform to sell digital downloads)

Summary: Sellfy is a reliable platform that allows you to create your online store and sell digital downloads and subscriptions without a hustle. You can build your store on and get customers directly to your store there, or if you have a website, you can also embed your Sellfy store on that website.


Sell Digital Downloads Without a Website With Sellfy


What Is Sellfy?

Sellfy is an E-commerce Platform that allows you to easily build your own online store that is dedicated for selling Digital Downloads, such as PDF files, Zip files, Videos, MS Word or Excel files, …etc. or even sell a subscription/membership plan and allows you to receive payments from the buyers through different methods and payment gateways.


What Is Sellfy


It is a bit similar to Shopify, but Sellfy is solely used for selling Digital Products and not for physical products, and Sellfy allows you to create a subscription plan (daily, monthly, yearly, …etc.).

Also, Sellfy allows you to easily embed a buy button, a product widget or even the whole store on a website you have.



How Does Sellfy Work?

Sellfy works by allowing you build an online store for your digital products that you want to sell whether you have a website or not through doing the following actions:

  • Build your store forefront and customize it
  • List the products for the prices you want
  • Optimize your store for search engines
  • Embed your store on a website you have (optional)
  • connect it to your preferred payment processor (e.g. PayPal & Stripe)
  • Connect it to Google Analytics, Facebook, Zapier and other tools and platforms
  • Contact your previous customers through email
  • And much more…


How Does Sellfy Work


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Is The Best Platform to Sell Digital Downloads Online?

Sellfy is a great option if you don’t have the time or desire to build your own website and customize it for uploading and selling digital downloads, setting up the payment gateway, dealing with technical issues, …etc.

It is worth to note though, that if you already have your own website, you can easily embed a “Buy Now” button, a product widget or even the whole store that you create on Sellfy to your website or blog, and you won’t have to busy yourself with the technical issues related to the payment gateway set-up, security and many other technical issues.


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Sellfy Pros & Cons


  • Very clean and easy to use interface and dashboard, with the ability to customize the storefront.
  • Allows you to sell digital products and even membership subscriptions.
  • Product size up to 5 GB.
  • Unlimited number of products.
  • Store and shopping cart.
  • You don’t need a website but also if you have one you can easily embed your store there.
  • You can build your store with or without a custom domain name.
  • Mobile responsive.
  • SEO Friendly.
  • Email Marketing option is available.
  • Data analysis and statistics is available.
  • Ability to add discounts, cross-sells and up-sells to the items you sell.
  • Payment options integration: PayPal and Stripe.
  • Secure Payments, fully PCI-DSS compliant.
  • Ability to integrate with Google Analytics and Facebook Pixels and many other applications for analysis and tracking purposes.
  • Supports payments in more than 20 currencies.
  • There’s a FREE trial of 14 days. (Click here to start building your store! No credit card required)



  • No Affiliate Marketers are available to promote your product. You have to drive traffic to your store by yourself through the different channels available: free and paid.



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Who Is Sellfy for?

Sellfy is dedicated for those who are willing to sell Digital Products and subscriptions online, whether they have a website or not.

These Digital Products could be PDF files, Zip files, MS Excel files, Ebooks, Audio files, Videos, Softwares, …etc.

And the subscriptions might be weekly, monthly or yearly subscriptions.

Sellfy is a very easy to use platform for non-techie people who are not willing to build their own website which will take them money and time to build a store with the functions and appearance available at

Sellfy also could be used for those who have their own blog or website and want to have an online store, but lack the experience and time to deal with the technical issues related to building the store or setting up the payment gateways. They can easily create the store on Sellfy and then embed it to their website.

>>>Click Here to Start Your Online Store if You Are One of The Above<<<


Sellfy Pricing Plans

Sellfy allows you to start with a free trial for 14 days, and then you have to upgrade into one of the two following options in order to continue:

1 – Sellfy Starter

This plan costs $29/month + 0% Transaction Fees on the items sold. (But there are PayPal or Stripe Fees)

You can pay for a full year in advance and get a %34 discount (equivalent to $19/month).

You can sell for the amount of $10k per year with this plan.

2 – Sellfy Business

$59/month + 0% Transaction Fees. (PayPal or Stripe Fees are applicable)

You can pay for a full year in advance and get a %34 discount (equivalent to $39/month).

You can sell for the amount of $50k per year with this plan.

3 – Sellfy Premium

$129/month + 0% Transaction Fees. (PayPal or Stripe Fees are applicable)

You can pay for a full year in advance and get a %34 discount (equivalent to $89/month).

You can sell for the amount of $200k per year with this plan.


The following screen shot shows the pricing and the features for each plan.


Sellfy Pricing


The main differences are related to the annual sales volume you can sell with each plan, email credits, upselling feature, support priority and migration.

The nice thing is that none of the plans require you to pay transaction fee for the items sold, but you only need to pay the PayPal and Stripe fees.

It’s up to you to select the plan you need based on your business volume and requirements.

>>>Start Your Store & Sell Digital Products Now with The 14-Day Trial<<<


Sellfy Support Review

As I mentioned earlier, it is highly unlikely that you will need any support as Sellfy Platform is very easy to use and the developers put a lot of effort in order to make it this efficient, I have been a member for few years and didn’t need any support.

And there are many helpful resources available through the platform and the blog.

But to remain unbiased and transparent, I have to say that I don’t have a lot of products and don’t have a lot of sales as I didn’t put enough effort in marketing my products.

But what I can tell you, is that the platform has been very easy to use since I first Joined it, and it is still very easy to navigate through and to use even after they have added many features.

In addition, the platform has a blog that contains a lot of helpful articles on how to get the maximum benefit from the platform and at the same time on how to increase your sales with the products you want to sell.

The following screen shot shows the Blog page.


Sellfy Blog



Sellfy Storefront, Shopping Cart & Product Pages

Sellfy provides the seller with a very clean and easy to navigate through Storefront showing the products in a neat display.

As you can see in the following screen shot from my store, the shopper will see the products in my store in a clear display, with the price of each item and a Call-To-Action button inviting the shoppers to buy.


Sellfy Storefront


In addition, if you have your store built with any of the three Plans, a Shopping Cart will be available for the shoppers in order to add all the items they want to buy to it before going to the checkout page any pay for all the purchased products together, as in the following checkout page screen shot.


Sellfy Checkout Page


Also, as you can see below, if someone clicks on any product, they are directed to the product page which contains more details about the product, with buttons to share it on different social media platforms.



Sellfy Store Product Page


Sellfy Seller’s Dashboard & Analytics

As in the following screen shot, Sellfy offers the store owner a nice dashboard to monitor the performance of their store. How many views on the store and how much revenue you made in the day, week and month.



Sellfy Seller Analytics



Also, Sellfy provides you with ability to see the analytics for each product, month, year as in the following screen shot. You can also know from which sources you got the traffic to your store or product, such as Google, Facebook, …et.


Seller Dashboard On Sellfy Stores


This feature is very good in order to see how each source of traffic is performing and try to optimize it for getting a better traffic volume

Another nice feature, is that you can see the previous orders made on your products with the date of each order, price and the email of the buyer, which you can use later for following up and for promoting other products.


Product Order History On Sellfy


Storefront Customization

As you see below, Sellfy offers you the ability to change the name of your store, and also, to customize the store with the colours you choose. If you have a brand that is based on a specific set of colours, or if you have a kind of products that can be sold more with a specific colour, you can use this feature for your benefit.


Sellfy Store Customization


Colours do affect the purchasing decisions of shoppers based on the industry or on the type of shoppers. In order to know more about this, check this article from Neil Patel on how to use colours efficiently to increase the conversion rate.


Number & Size of Products In One Store

With sellfy, you can upload unlimited number of products to your store, with the maximum size of each single product for up to 5 GB! That’s a very useful feature if you have files with a large size, such as videos, or in case you have a lot of products in different formats such as Zip files, PDF files, Video, …etc.


SEO & Mobile Responsiveness

SEO (Search Engine Optimization) is a very important element for any web page, website, store, …etc. If your Page or Store is correctly optimized for search engines, you are more likely to get the free traffic from the main search engines, such as Google, Bing, Yahoo and others.

You can at any time edit the information related to any product in your store in order to better describe the product and help the search engines know about your products and show them at high ranks on the search engine results pages.



SEO for Product Pages On Sellfy



Make sure when you write the name and description for each product, you include the right keywords that the shoppers use to search for your products on the search engines. Try to use the Keywords with high volume of search and low competition.

For finding these keywords that will help you to rank faster and higher on the search engines, you can use advanced keyword research tools for SEO such as Jaaxy, which offers a free trial for a limited number of searches. Or you can use it for free if you are a member of Wealth Affiliate.

Another important factor that will help you to rank higher on Google and other search engines, is that your store will be responsive to mobile devices and tablets, as in the following image.


Mobile Responsive Online Store


Email Marketing with Sellfy

It is known that Email Marketing is one of the most efficient ways for marketing products online. This is because you have the ability to reach possible customers directly and meet them in their inbox and give them a description of the product and why would they benefit from it.

If you have the Starter Plan, then you can get your customers emails and contact them directly from your own email.

But if you have the Business or Premium plan, then Sellfy allows you to send emails to the customers who already purchased from you earlier directly from the dashboard, in order to promote to them other products and Upsells, as in the following image.


Sellfy Email Marketing


Customers who purchased from you once are easier to convince to sell them another product than those who have never purchased from you before. Make sure you keep them satisfied with the products they bought in the first place 😉


Offering Product Upsells & Discounts

Sellfy allows you to offer cross-sells and Upsells to products the shoppers already purchased through the Business and Premium plans.

As mentioned earlier, customers who already purchased from you are more likely to buy again if they like your products.


Sellfy Upsell & Cross-sell options


Also, you can offer discounts for different products for a limited time, or when you offer an Upsell or a cross-sell in order to encourage the shoppers to take actions.

Sellfy Payment Methods, Reports & Currencies

Sellfy offers payments in two methods: PayPal and Stripe. With PayPal, you get your money instantly when someone buys anything.

Stripe allows you to accept payments directly through credit cards from those who don’t use PayPal.

Sellfy also allows you to send invoices to your customers.

Also, you can receive payments in more than 20 currencies, including the major ones such as: USD, Euro, Yin, …etc.


Sellfy Online Store Security

Your buyers’ personal information is secured and protected with SSL encryption. Sellfy is also fully PCI-DSS compliant, and your buyers’ date is only handled by the payment processors (PayPal & Stripe).

Also, for your products’ protection, when someone buys products, the unique download link is sent to their email address, and it is available only for 5 download attempts, this is to protect you from the possible distribution of the link between the buyer and others that are not willing to pay to buy the product.

==> Start Your Online Store with Sellfy Now – 14-Days FREE Trial!


How I Sell Digital Downloads on My Website Using Sellfy

Although Sellfy works very well without needing to have your own website, some people still want to have their products shown on their website with their domain name, but at the same time, they don’t want to handle the technical issues applied to payment processing, security and product storage and downloading process.

For this reason, Sellfy allows you to Embed your store or even one product if you want your website after you actually create the store on Sellfy. This can be handled through getting a code that you add to the page or post on your website where you want to show the store as if it was actually built on your website.

As you see below, there are three options: you can embed the Buy Now button, the Product Card, or the whole Store.


Embed Your Sellfy Store To Your Website


This is an amazing feature if you want your products to be show on your website, but you don’t want to handle the Shop Interface, Payment Processing Gateway & Security by yourself.


Sellfy Integrations

As you can see here, Sellfy allows you to integrate your store with Google Analytics and Facebook Pixels and other applications in order to track your traffic that is coming from each source.


Sellfy Integration with Apps


This is of course, in addition to the Analytics tool provided by Sellfy we discussed above.


Sellfy Vs. Shopify

There are some similarities between Sellfy and Shopfiy as they both allows store owners to sell digital downloads.

However, here are the major differences between Sellfy and Shopify:

  • Sellfy allows you sell digital downloads and membership subscription, while Shopify only allows the digital downloads and doesn’t allow selling membership subscription programs, unless you use a third party app for that.
  • Sellfy allows you to build a store on the domain, on your own domain, or you can easily embed your store, products or buy buttons on a website that you own. While Shipify makes it difficult to embed the store an external website,  but you can add a “Buy Now” button.

In general, for selling digital products and membership programs, Sellfy is better and easier to use in my opinion.

==>Click Here to Start with Sellfy – 14-Days FREE Trial! Review Conclusion – Is Sellfy Legit?

Sellfy Is a legit platform that allows you sell digital downloads and membership subscriptions through the different tools it provides, the secure payment processing options, and the different app integrations available.

  • Name: Sellfy (Get The 14-Day Free Trial Here!)
  • Website:
  • Founders: Maris & Kristaps
  • Price:
    • Free trial for the first 14 days (Click here to start your store for FREE!) .
    • $29/month for the Starter Plan. ($19/month if you pay annually)
    • $59/month for the Business Plan. ($39/month if you pay annually)
    • $129/month for the Premium Plan. ($89/month if you pay annually)
  • Overall Ranking: 97 of 100
  • Scam/Legit: Legit


Sell Digital Downloads Without a Website With Sellfy


To conclude my review for Sellfy, I can say that it is the best platform I found so far in order to build an online store for digital downloads, whether you have a website or not.

The platform is very friendly and easily to use for both: the store owner and the buyer. And at the same time, it has a lot of features that are very helpful. It is not always that you find a platform with many features and a friendly interface at the same time. Sellfy is really an exception in this point!


If you are still not sure, you will lose nothing by joining for free and testing the platform. I am pretty sure that you will find it a breeze to work with from the first minute. Start now your free trial by clicking on the link below!

==>Start Your Online Store for Selling Digital Products with Sellfy for Free by Clicking Here!


Join Sellfy - Free Trial


If you found this review helpful, please share it with others who might benefit as well!

And if you have any questions regarding this Sellfy review, please, leave them in the comments section below, and I will be more than happy to answer you!



P.S. If you don’t have products to sell, then you can start selling others’ products through Affiliate Marketing and you will get paid commissions for what you sell. For some products, you get commissions as high as 75% of the total price!

It doesn’t matter if you have no experience in the Affiliate or Online Marketing at all. For this purpose, check my Wealthy Affiliate Review, which is the best place to learn Affiliate Marketing from scratch.

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26 thoughts on “Sellfy Review 2022 – How Does it Work? Is it Reliable?”

  1. Thank you for the thorough review!

    Sellfy seems to be a good place to build a store online. You have shared so much useful info that I can imagine that anyone having his own digital product can use it effectively to make money online. I really like if a platform is easy to use, you can customise it to your needs, SEO and the customer support are of key importance.

    I just don’t understand what it means that you have to become a paying member – after the 14 day-free-trial?


    • Hello Agnes,

      Sellfy, like any other platform that allows you to build a store or a website, has some costs associated with it.

      For example, they will provide reliable hosting for your store and for the documents you upload, help you accept payments securely, protect you from fraud and unauthorised downloads, …etc.

      And all of that requires that they spend money in order to keep operating the system properly.

      All the best!

  2. Wow! This is what I needed. Your article is so thorough and has given me a great overview on Sellfy.

    I have been looking for a user-friendly platform to sell digital products and now I have found it. One thing that really caught my eye is that one of the payment methods is Paypal which can be used in South Africa as well, many platforms don’t support our country.

    The dashboard that shows the store’s analytics is awesome it makes it so much easier to keep an eye on the performance of the store so that sales can be boosted where needed. Your in-depth review makes it easier for beginners to find their feet. 



  3. Hi Amjad,

    Thanks so much for posting this review of Sellfy. I really enjoyed reading it and learned a lot. I wasn’t sure if Sellfy is for me before reading this which is why I wanted to do some more research on it. But now, after reading your review, I have a pretty good idea about Sellfy’s features. 

    I will definitely check it out now.

    Keep up the great work!

  4. Sellfy really provides one of the best and easiest platforms to build an online store for selling digital downlaods.

    I have been using it as well and I feel comfortable with it even without having my own website for a couple of months. The thing I miss the most is that as you mentioned, they don’t have affiliates to promote your products, you have to promote them by yourself, but everything else is cool.


  5. Seems a great platform to sell digital products.

    I had never heard of Sellfy before. I pretty much have my hands full with affiliate marketing right now and trying to get my website up and going is more than I can wrap my head around.

    The techie stuff is difficult for me, so I can see how this platform could be good for us non techie people who want to sell knowledge online but don’t know how to do it. If I wasn’t so overloaded with learning I think this is something I might consider.

    Thank you for the information!


    • Hello Susan and thank you for passing by!

      True, the way Sellfy works makes it really easy to sell information products without the need to learn technical aspects or even having a website in the first place. Yet it gives the flexibility to embed a store or a “Buy Now” button on your website after you have uploaded the products on your store there.

      It also gives you payment gateways in order to get paid.

      If you need any help in the future, please, let me know.

      Thanks again!


  6. Sellfy really looks like a great all in one platform for selling your digital products. I love the fact that you can email your customers and offer upsells, cross-sells and discounts to previous customers. 

    I have some questions that may be a bit daft:

    Do you get your own shop domain and is it a sub-domain?  

    Can potential buyers find you through Sellfy or do you need to do all your own marketing? Like for example you can sell digital products on market places like Fiverr and SeoClerks, and you can sell eBooks on Amazon and Smashwords – each of these places you can rank and get buyers without doing a thing but it is always a good idea to market your own products anyway. 

    How do you think Selly and Shopify compare? 

    • Hello Lynne and thank you for the question?

      You can get a sub-directory and not a sub-domain.

      The buyers can’t find you by searching through Sellfy, rather, you have to do the marketing yourself by creating quality, targeted backlinks on relevant places, websites, forums, Q&A platforms, social media pages and groups and so on.

      But a cool thing about Sellfy is that you can get organic traffic from the search engines as you have space on each product page in order to write a description that is keyword rich. This is how I get the most of my traffic and money from the digital products I sell there!

      Also, you can create a WordPress website and rank it for the products you sell, and you can embed a “Buy Button” from Sellfy to your website for each product and you can also embed the whole store on a single page of your website as mentioned above.

      I hope this answers you question!

      Please, let me know if you need further help!



  7. This is a great resource for those who want to get into selling digital products. It seems pretty easy to set up and not a lot of guesswork. 

    This platform seems great, it is  good that it is SEO friendly. I will be looking more into this website that you discussed in your content.


    • Hello Tina and thank you for the comment!

      Indeed, the platform is pretty neat and easy to navigate through for both the seller and the buyer. If you hav edigital products to sell, then I highly encourage you to join Sellfy for the free trial.

      If you needed any assistance, please don’t hesitate to ask me! 🙂


  8. Hi Amjad:

    Thank you for the thorough post. This is a platform I was not familiar with.

    It sounds like with Sellfy, you don’t affiliate with another store. It’s for selling your own digital products, correct?

    I’m a musician so it sounds like this might be a good platform to sell my CDs.

    Would someone have to be a digital product creator to use this platform or could they buy from a wholesaler and then sell retail to the public?

    • Hello Christopher and thank you for the question!

      You are right, Sellfy is for selling your own digital products and not for marketing other sellers’ products as an affiliate

      You don’t have to be a creator of the product in order to sell it. You can sell others’ products, but make sure you have the right to do so. You Can find PLR Products that you can resell on many platforms, such as IDPLR. Make sure you check it out, they have PLR Audio products.

      Let me know if you need any help!


  9. Wow. I had never heard of sellfy before. It sounds like a great way to get started selling digital products without a website.
    I love that you have store front customization to make the look and feel of the site your own as well as analytics to determine how many you are selling.
    Thanks for the great review! I’ll have to keep them in mind if I want to sell digital products in the future.

    • Hello Melinda and thank you for reading my review!

      Indeed, Sellfy is probably the easiest platform I found that you can use for selling digital products. The features they keep adding are really helpful and easy to use for both the store owner and the buyer.

      I have a store there and never had any issues so far. 



  10. I hadn’t heard of Sellfy before. It’s a good idea. Build your own eCommerce platform purely designed for selling digital products. It’s like the digital version of Shopify. About the same price, too.

    How do you think this compares to a digital affiliate platform such as ClickBank? I know ClickBank doesn’t enable you to set up eCommerce stores, but it can be a great way to get sales by having affiliates do the selling for you.

    • Hello Darren and thank you for going through my review!

      I agree that ClickBank has the benefit of showing your products in front of affiliates, which is still not provided by Sellfy. But of course it needs that you create your own landing page, which is essentially a website. 

      Each one has it’s own unique features, so, the comparison might not be fair to either of the platforms. It’s up to you which one you choose to use. Nothing prevents from utilizing both of them in order to get more benefits.

      Hope this helps. Please, feel free to ask any questions or ask for further clarifications!

      All the best,


  11. I really enjoyed your detailed review on “Sellfy”. I was not familiar with this product before I found your review. Any questions I might have were already answered in the review.

    I think this would be a good product to have, especially if you are getting into creating your own digital products to sell online.

    Right now I am I involved in Affiliate Marketing, but I think Sellfy would be a great add on because it has everything on one platform it seems, The price isn’t too bad if you take all the different features into consideration.

    I am going to think hard about this one. Thanks for your in depth review, it was so helpful!

    • Thank you for your feedback!

      Truly, Sellfy is a great platform to utilize if you want to sell digital products.

       I joined them a few years ago and it was the best I found back then, even though it didn’t have all the features it has now. The developers kept on improving it time after time. I encourage anyone to join them if they want to sell their digital products.



  12. I’m always amazed by the things I find online that i’ve never heard of before. Sellfy is one of them. Your review was pretty thorough, and i got from it that it’s not compatible with affiliate marketing. Is that right? I’m an affiliate marketer right now, using blogs to promote the products I am affiliated with. Sellfy is more of a store according to your post. If I was looking for a store I would definitely be interested. Thanks.

    • Thanks Grant for the feedback!

      The products to be shown by any merchant that builds his store on Sellfy can’t be affiliated with. But Sellfy itself as an E-commerce Platform can be affiliated with, which is I’m doing now.



  13. Wow, Sellfy sounds super easy. I like the ease of it and that I don’t have to know a lot of tech stuff. I am good at selling and promoting but I don’t want to be a web developer to sell my products so I like this. How does it compare to Shopify?

    • Hi Annie,

      Actually the main difference between Sellfy and Shopify is that Sellfy is for selling Digital Products only and not for physical products.

      While Shopify on the other hand is applicable for selling both digital and physical products.

      For the difference between the two, each one has it’s own features and both are great. But when it comes to digital downloads, I prefer Sellfy as I find the user experience for the store owner and for the buyer is slightly better.

      I hope this answers your question! If not, or if you have other questions, please, do come back to me 🙂



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