How to rank on Google fast?
This is one of the most asked questions in the online marketing industry when it comes to online marketing, and in particular, search engine optimization.
New content marketers and SEO’s are always impatient, and in many cases, doubtful about the process of creating content that is optimized to get traffic from search engines.
And that’s completely understandable, as the process takes a relatively long time before it brings any results compared to other methods of marketing.
But the nice thing is that SEO is more rewarding on the long run than most of the other methods.
And that makes many people want to learn how they can rank a website for a keyword fast.
And in order to answer such a question, I need to explain a little bit about how search engines decide to show certain pages or results in the SERP (Search Engine Results Page) when someone searches for a query.
How Does Google Decide When To Rank A Page For A Keyword?
It is said that there are more than 200 ranking factors that help Google decide which websites or pages will show in the top of the search results for any search operation.
But don’t worry, I will not list them here as this is not the objective of this article.
What I want you to understand is that there are three key factors under which these 200+ factors fall, and that these three factors are actually what Google aims to achieve when giving search results to its users.
These three factors are:
- Relevancy: How relevant your website/page to the search query is and if it fulfills the search intent
- Authority/Trust: How trustworthy your website is for giving a certain answer to a search query
- Quality: How useful your content is, and how easy it is to understand by the normal person and how satisfying the experience to the user is.
This is what Google looks for in order to give their users the best possible experience when looking for information, services or stuff to buy.
And all the detailed factors help Google decide the level at which a certain page or website is suitable to show up in the search results for a certain query.
And in order to give your website in general, and the individual pages in particular, the best chances to show up in Google search results, you need to do some steps on regular basis (remember that SEO is a long term investment, a marathon, not a sprint) until you start getting ranks on Google search results.
And the longer and more frequently you do these steps, the shorter the time your new pages will need before they rank high on Google.
Meaning that, a page you publish today might take around 5-6 months before getting to page 1 on Google SERP.
But if you do the mentioned steps below on regular basis for a long period of time, then a new page that you write five months from now might require only three months or even less before it makes it to page one on Google SERP.
And these steps or actions can be divided into two main categories:
- Steps related to the website in general that you do once in a while or even once in a lifetime.
- Factors related to every piece of content (i.e. page, post, …etc.) that you create.
In few minutes you will know what I mean by the two categories mentioned above.
So, without further ado, lets get into the detailed steps that will help your website rank faster with time.
First Category: The 8 General Factors And Steps That You Take Once In A While To Improve Your Website’s Trust, Relevancy & Quality
These are the general important website speed ranking factors and steps that you do for the whole site in general and not for each single article or page that you publish in order to help the pages on your website rank fast in Google:
1 – Domain & Site Age
This is one of the factors that is most relevant to trust as having a website that has been there for 6 months is different from a website that was only launched yesterday.
How does that indicate trustworthiness?
It is because if someone can rank for any keyword on day one on a new website, then everybody would start a new website every day and start trying to rank for keywords.
And what will happen in this case, is that scammers, shady and non-serious businesses will start creating one website after another, rank on Google, scam people, create spammy content, …etc.
And this would flood the web with too many useless websites that are ranked on search engines but they don’t provide real value to the user.
And if Google shows such websites in the SERP’s, then people would stop trusting Google and they will stop using it.
That’s why Google is looking for those with the intention to play the long-term game.
And who can do this and be patient other than serious people who want to really provide value.
That’s why a new, good quality piece of content on a new website might take 6 months before it ranks high in Google, while another, similar piece of content on a website that has been created nine months ago might only take three months or even less before it hits Google page 1.
2 – Trust From Other Websites
Although the domain and site age can give a good indicator about how much a website can be trusted, but still, some websites can still be untrustworthy.
And here’s another method that Google measures the trustworthiness of a website before it gives it higher ranks in the search results.
It is through measuring how other websites and people trust this website.
In another way, if many relevant websites are linking to your website because they know that the content on your website provides value to their readers, then Google will understand that this is a website that is useful and can be trusted.
However, take note that this is about the backlinks that your website gains naturally and not the ones that you buy or ask others for.
Natural backlinks are the most effective ones because there was a real need or benefit to build them in the first place.
Then how to do that?
Just provide the most value with your content so that when others find it they will be happy to share it with their readers.
Great content rocks!
3 – Publishing Frequency
Similar to the first point above, Google wants websites that are taken care of and not websites that are abandoned by their owners.
And this becomes more clear in the competitive niches.
For example, if a website in one of the many medial or health niches is publishing a new article once a month, then it might not be as trusted as another website in the same niche that publishes new, quality content twice a week.
Of course, as your website matures, you can publish less frequently and still get quick rankings, but at the beginning, you need to be more consistent.
However, when it comes to the less competitive niches, then it can happen that you write anywhere between 10-30 articles in the first 1-3 months and then convert to publishing once a month and still get high page ranks quickly.
And even the first 10-30 articles can stay ranked high for years if the content remained relevant and updated and not many other competing sites arose.
4 – Overall Website Structure & Content
Before Google decides to rank a page high in the search results, they need to understand what your content is about.
And that’s where the role of the whole website structure and content comes in.
Since Google wants to give the best experience to their users, then it is important to send them to websites that are more relevant to their search query.
And here comes two main factors that determine the quality of your website’s content:
- How related your website pages to each other. (Niche)
- The quality level of your content.
And this is why you have to choose a niche for your website as you can just to make it about everything.
If you write an article about how to cure sciatica today, and then write and article about how to fish in a river tomorrow, then how would Google trust that you know what you are talking about?
Of course they won’t trust your website and they will never rank it over other websites that are specialized in one of the two topics.
Having a website that is specialized in one area can be more trusted to give the right answers and services to its visitors than one that is too divergent.
Another point is, the quality of the content on your website across all pages.
If you are trying to make all pages on your website useful for the user and if you try to provide the highest possible value by really providing what people are looking for, then your website will be much more trusted than some other website where the content is thin, spun or stolen from somewhere else.
5 – Engagement
Another indicator is the engagement and the trust from people themselves who enjoy your content and engage with it.
And there are three main indicators that help Google measure the level of engagement with your content:
- The navigation through your website: if people are clicking through different other pages on your website in order to get more value.
- The comments on your website: especially on blog posts, comments from the site’s visitors and more important, your reply to those comments, are good indicators that your website appeals to its visitors and that they want to interact with you. And if you have an e-commerce based product pages, then maybe customer reviews on those pages.
- The REAL shares: that your website gets naturally on the social media platforms when people enjoy your content and think that others would benefit from reading it.
These are all indicators that your website is useful and it is liked by people, which means that it is likely to give more value to Google users, and that’s why they might rank it higher.
6 – Mobile Optimized Website
In mid 2018, Google announced the mobile-first indexing update, which means that they will rank the search results based on how well a certain page will load and look on mobile phones, even if the search has been done through a desktop.
This has become a must as the percentage of using mobile to surf the internet has exceeded 50% of the total time spent on the internet.
So, make sure that your website looks well on mobile, either by creating responsive pages, or by using a certain CMS such as WordPress which offers many mobile friendly themes.
7 – Fast Loading Website
This is one of the main factors that affect the user experience as slow loading websites turn people off and give them a bad experience.
What will happen if you have a slow loading website is that most of your website visitors will start bouncing off of the website after waiting for more than two or three seconds for a page to load.
And this tells Google that your website isn’t helping people who are looking for information or services, which will cause them lower your website’s rankings.
Google has declared clearly that the landing page speed is now a ranking factor.
Don’t always go after the cheapest hosting provider thinking that you will save the money. They will probably give you the worst experience which doesn’t help your website.
Invest in a good hosting service like Beyond Hosting or A2 Hosting and give your visitors the best possible experience.
Also, you can use certain plugins that optimize images on your website and help the loading of those images to not consume the internet connection, which will help the user get a better experience.
8 – Security
In the digital age where people are encouraged more than ever to share their personal info, and in many cases, their credit card information, and with the one privacy breach scandal after another, it is important to show people that their information is protected and that no one else can get it and use it.
And Google wants to make sure that they show to people the secure websites that won’t steal their information.
And that’s why it is important to provide your website with an SSL certificate which helps encrypt the data between the user end and the server end, thus, preventing anyone from stealing your website’s visitors info.
Usually this is a paid service that costs only $30-$60/year, but some hosting providers can give it to you for free in some cases.
In any case, this has become a must and trying to save few bucks by not adding the SSL certificate to your website means that probably no one will visit it from the search engine.
Ok, now that we have clarified the main factors and steps that you need to take care in order to make your website trusted by Google and, with time, get high page rankings faster in the Google search results, it is time now to talk about the things that you need to do with every single piece of content that you publish on your website.
Second Category: The 9 Steps You Take Every Time You Publish A Page On Your Website So That It Ranks Faster
The previous section was about the things that you do for the whole website once in a while, which would help Google understand the overall structure of your website, and would let them see that you are serious about providing value and a good user experience.
And these, in time would help your the new pages on your website rank quicker with time.
However, in addition there are other steps to take whenever you create a new page on your website, which would help Google understand what each page is about.
And without these steps, even if you do everything in the previous section, your pages might not rank as high as they would as Google won’t understand the subject of each page.
And that’s why it is important to understand and apply as many of these steps as you can everytime you create a new page that you want to rank on the search engines.
So, let’s start with the first, and probably, most important step that will affect how fast can a page rank on Google:
1 – Find The Right Keyword
This is a really important step that most of the new SEO’s don’t do it right.
There are literally billions of keywords that you can choose from when you want to create a new page on your website, and some of these keywords are more competitive than others.
And if you want to rank fast for a keyword, especially with a new website, then you better choose the ones that are less competitive or what we call, the “low hanging fruit” and “long-tail keywords”.
These are usually longer phrases that identify a specific search intent in a more clear way than the general or short keywords, and are easier to rank for.
For example, “weight loss” has become a very competitive term and you are highly unlikely to rank under it, unless you have a very authoritative website and you still would need long time to rank under such a term.
While the longer phrase “how to lose weight and gain muscle” might be much easier to rank for as there are fewer other websites that are targeting this keyword.
Now of course, the longer phrases have less search volume on search engines, but it is still better to rank and get traffic from those keywords than to target a general phrase where you might never rank and never get any traffic.
In addition, the longer phrases are usually the ones that have more commercial value under them and they are more likely to covert your website visitors into customers and leads.
Start with the low hanging fruit keywords, and later, when your website establishes some authority, you can start targeting the harder ones.
And there are many ways to find keywords, study the search volume and analyze the competition, using tools or/manual.
If you want to use free tools, then you can use the Google Keyword Planner in order to find the average keywords search volume.
And then, you have to study the competition manually by performing the search query in Google search and see how many other competing pages and the level of difficulty to compete with them.
However, you can also use paid tools to make things easier and faster.
I personally use Jaaxy, which allows me to find the estimated monthly search volume, the number of other competing pages, and the basic analysis of those pages.
I would typically look for keywords that have a monthly search volume of over 100 monthly searches, a number of competing pages (QSR) of less than 50, and a KQI (Keyword Quality Indicator) of “Great” status.
These pages are the ones that have the lowest possible competition and still, they have a good search volume, which means that you can rank faster for these keywords and get good traffic to your website.
After a while, you can start targeting keywords with more competition if they have high volume in order to rank under them and would become a little bit easier as the time goes on.
Click inside this box whatever keyword or niche you want to study, and click the blue “Find Keywords” button in order to start the first search operation.
You might need to register for a starter account before it shows you the results, just fill in the information and start, no credit card required.
2 – Write High Quality Content
No, you don’t have to be a professional writer or linguistic.
For every keyword that you target, you need to create content that satisfies the search intent.
For example, if you are targeting the keyword “how to fix a faucet”, then you need to create content that is explains in a step-by-step how to fix a broken faucet.
There’s no complex science in that.
Most important is that your content is readable by the average person, fulfills the search intent, easy to scan and read with small paragraphs and relevant images, looks good on mobile.
When you have a quality content that people like, then they will stick to your website and that’s a sign that your content is useful, which will help Google rank your website higher and faster.
3 – Keyword In Page Title And Meta Title
How would Google understand what a page is about?
It is through the keyword you have chosen, but you have to tell them that this is your target keyword.
And you do that by placing it in few places on the page that will help Google and the user understand what your page is about.
And one of the most important places are the page title and the meta title.
The page title is the actual title that is shown on the top of the page when you open it.
And the meta title is what is shown in the SERP when someone searches for the target keyword.
They can be the same, but you sometimes the original title can be too long, and therefore, you need to make the meta title a shorter one in order not to get cut-off in the SERP.
4 – Keyword In The Meta description
Meta Description is what is shown in the SERP under the meta title.
In general, Google will pick from the web page what to put in that area based on the search query, but you can also customize it and decide what it will show in most cases, in order to make sure that you make the person doing the search understand what to expect from your page.
This is important to help Google and the user understand what that page is about and why they should visit it.
5 – Keyword In The Content
Try to include your targeted keyword, and/or some of its synonyms in the content on the page where it fits.
This might be at the beginning of the first paragraph, in one of the sub-headings, middle of the page, and maybe in the last paragraph on that page.
However, don’t force it just because you think that the more you repeat the keyword in the page the better it is. It is NOT.
Over-using the keyword will make the content look awkward to the reader and it will make them leave the page, which will eventually hurt your rankings.
Use it only where necessary. If only once, then it’s fine.
6 – Images With Alt Tags/Texts
Relevant images increase the readability of the page, engage people and makes them spend more time on your website, and it tells Google what the page is about through the title of the images, their description and the Alt Text for each image.
Use relevant images, graphs, charts, …etc. whenever it feels necessary to either explain something or to hook the reader to stay on the page.
7 – Internal links From & To The Page
It is important to do proper internal linking between relevant pages on your website in order to help Google understand the overall structure of the website and the relationship between different pages.
If you mention something that is related to another page on your website, then link to that page where it fits.
Also, if you think that there are places on older pages where it fits to mention the new page and link to it, then go to those pages and link to the new page in order to give it some SEO juice and traffic even before it ranks on Google.
When Google sees that people are visiting the new page and spending time on it, it might help improve the page rankings faster on the search results.
8 – An External Links To Relevant, Quality Content
Some people fear to link to external websites because they don’t want to leave their website, and I understand that.
But the fact that, when people see that you are mentioning helpful resources, they will trust you more and they will start looking for your website in the future.
And when it comes to Google, external links to relevant content from authority websites helps them understand your page more and thus, rank it better and faster.
No need for many outbound links to other websites. One per page is enough, a few little more, if necessary, won’t hurt.
9 – Embed A YouTube Video (Optional)
This is not a must, but it helps if you find a relevant video on your page’s topic and embed it inside the page you create.
This, not only helps Google understand what your page is about, but it also helps engage people with your website and spend time on it, which increases the trust and authority of your website in Google’s eyes and ranks your pages higher.
So, above where the 9 steps that you need to do when you create a new page, product page, blog post, …etc. on your website, you can also read my article that is dedicated about how to do SEO for blog posts in particular.
The most important ones are the first two steps regarding choosing the right keywords and the quality of the content you create, and the more you do of the other steps where they fit, the better it would be.
And with time, you might be able to finally get rankings like this one 😉
However, you can also add some steps that are not necessary to do like the previous nine steps, but they can help improve your website’s rankings faster if you do them, and they can bring you some additional, targeted traffic as well.
Bonus: Tips To Further Quicken The Process Of Ranking A Website
The following steps are not mandatory, but they can speed up the process of ranking your website’s new pages on Google.
I will continue the numbering from where we left in the previous section:
10 – Submit New Pages To Google Search Console
Google Search Console is an amazing free tool from Google that can help you understand where your website stands in terms of rankings in the search engine, but it also provides many other benefits that you can utilize.
One of the many useful features in GSC is that it allows you to speed up the indexing of the new pages you publish on your website by submitting the URL of these pages through the “Inspect URL” feature inside Google Search Console after you connect your website to your GSC account.
This step guarantees that Google will find your new page as soon as possible because you told them about it, instead of waiting for the Google bots/crawlers to come in and visit your website at their own time.
11 – Promote It To Your Email List
This is one of the great methods for promoting a new page on your website.
When you create a new page, especially if it contained useful and educational material, or even if it was about recommending a new and useful product, then why not start with your list?
People who are on your email list are the ones who already know you and they are more likely to visit that new page, engage with it through comments, and possibly share it on their social media or through email.
And these all are signals that help Google understand that this is a useful page and it would help rank it faster.
It doesn’t matter how small your list is, you don’t know what page you create might go viral because few people wanted to share it with their friends and start the snowball effect.
12 – Get Comments
As I mentioned earlier, comments represent one kind of engagement, which indicates trust, authority and quality, and it helps Google recognize your content as useful.
How to get comments to your pages?
This is typically through blog posts that you create, where you can communicate with people, provide value and help, and in the end of the post you ask them for their experience with the discussed topic, their opinion about your article, their questions, …etc.
And most important, again, is to reply to those comments as they come in, so that you show Google that you care about your website’s visitors, and you show the new visitors that you interact with the comments, which will eventually encourage them to leave comments as well.
You can also encourage them to share with others who might benefit from that article.
And if you have an ecommerce store, then you can add customer reviews to the product pages. This will also add relevant content to the page and keep it alive in the eyes of Google and other visitors.
13 – Drive Fast & Free Traffic
One of the things that would help get Google page rank quickly is driving targeted traffic to it, which would lead to more time spent on page, engagement, social shares, …etc.
And all of these would help you not only because you are getting fast traffic, but also in telling Google that your content is useful to the reader.
And there are many ways to do that, paid and free.
But most important is that you bring the targeted traffic and not just buy some junk from Fiverr where they sell you useless, bot generated traffic that will just HURT your page rankings instead of helping them.
Some of the paid traffic sources are Google ads, Facebook ads, Solo ads, Sponsored Posts, …etc.
And some of the free traffic sources are: relevant forums, relevant guest posts, Q&A forums such as Quora and Reddit, social media platforms such as: Twitter, Pinterest, YouTube, Facebook, …etc.
Most important is that you try only to get relevant and useful traffic without spamming people.
If you want to get free traffic from such sources, then you must first provide value and helpful information, tips and answers to the questions people ask in these places before you ask them to visit your website for more value.
If you just go and drop a link to your website, no one would click on that link, and you will eventually get banned.
Conclusion – Can You Improve The Page Ranking Speed For Your Website?
Yes, if you follow the above mentioned steps, and if you focus on building a long-term relationship with the audience and with the search engines by providing what people are looking for, then you can get faster rankings for your website over time.
The key is to be consistent and patient.
SEO is a long-term thing. If you want the long term, free and high converting traffic, then you have to put the consistent effort in advance without rushing the process or doing something unethical.
I hope you enjoyed my guide and learned something new!
If you need help in any of the points mentioned above, or if you have any question related to ranking speed or seo, then leave it in the comments’ section below and I will come back to you asap.
And if you think that this article was helpful and you know someone who might benefit from learning how to rank website pages faster on Google, then share it with them so that they can learn what you have just learned.