Looking to learn how to find long tail keywords using free tools for seo that get you more traffic to your website?
Or maybe you are wondering why are these keywords important and if they were effective in the first place.
Congrats, you are in the right place!
I will give you here the main 4 benefits of using long-tail keywords in your website, and I will tell you about 6 of the most powerful tools that you can use to find long-tail keywords starting today for FREE.
But in order to understand why these keywords are important, we need to answer this question first:
What Are Long Tail Keywords?
Long Tail Keywords are the search queries that people use on search engines like Google, but these keywords don’t get as much search volume as what the root keywords (Short-tail keywords) get.
While most people think that the name came from the fact that long-tail keywords are phrases that have many words in them, but the truth is that the name “long-tail” came from the fact that these keywords fall in the long part of the “tail” on the “no. of queries vs. search volume graph shown here”.
However, the vast majority (not all) of these keywords are phrases that have 3, 4, 5 or even more words in them anyway, so, it became like if long-tail keywords mean the search queries that have many words in them.
Long-Tail Keywords Vs. Short-Tail Keywords
The main difference between long tail and short tail keywords in seo is that, as you saw in the graph above, long-tail keywords represent the majority of the search queries that are used on search engines, and although one long-tail keyword doesn’t get as much search volume as one short-tail keyword on the same topic or in the same industry, but the sum of the search volume from many different long tail keywords in a certain topic might be more than the search volume of the root keyword of the same topic, as you will see in the following section.
But there are many other differences between long tail and short tail keywords that you will see in the “Benefits Of Using Long-Tail Keywords” below.
Long Tail Keywords Examples
For example, the keyword “how to lose weight” might be a keyword that gets the most search volume in the niche, but there are many long-tail keywords that in total get search volume that is more than the search volume of the “how to lose weight” query, such as:
- How to lose weight in a week
- How to lose weight fast in 2 weeks
- How to lose weight quickly
- How to lose weight in 7 days
- How to lose weight without exercise
In if you think in yourself: why would someone choose keywords that get less search volume over the root keyword that gets most of the traffic, then the following section is for you.
Benefits of Using Long Tail Keywords
1 – Lower Competition & Cost
Long tail keywords usually have less competition when it comes to SEO marketing & SEM/PPC advertising (Pay-per-click on search engines).
For example, using Google Keyword Planner to find the competition on keywords related to mortgage services and modification, you can see that the root, direct keywords such as: mortgage modification, mortgage services and mortgage modification attorney/lawyer have high competition when it comes to bidding on these keywords in the search engines in order to get the search ads.
While when you target the keyword “how to write a hardship letter”, then you will have a much lower competition and at the same time, you can get the people who need the services related to mortgage modification services!
And although this keyword planner by Google only gives you data about the paid ads/PPC competition and not for the organic (SEO) competition, but still, long tail keywords tend to get lower competition in SEO and you can see this through advanced keyword research tools such as Jaaxy keyword tool, as you can see in the next screenshot:
As you can see above, a keyword like “mortgage modification” has a high competition when it comes to other pages trying to organically rank on search engines for the same keyword.
While other, long-tail phrases such as: “sample mortgage modification hardship letter”, or “mortgage hardship letter” has much less competition from other websites, which makes it possible to rank faster on search engines, and at the same time, by targeting people in need for mortgage related services.
And this makes it easier, faster and less costly for you to reach people in your industry or niche without spending lots of time and effort trying to organically rank your website on search engines for a very competitive word such as “mortgage modification” or “mortgage services”, which might be impossible with relatively new websites.
I already wrote about using Long-Tail Keywords as one of the many ways to rank a website on Google fast, and as one of the ways to rank a website on Google without backlinks.
2 – Higher Conversion Rate & More Focus
You read that right.
Long tail keyword are more focused and intention-based than root keywords, and thus, they are more likely to convert your website visitors into customers.
For example, someone that is searching for the short-tail keyword “yoga”, might be still too early in the funnel compared to someone searching for the long-tail phrase “yoga for pregnancy”, “how to lose weight with yoga” or “yoga for lower back pain “.
The long-tail phrases above means that people using them are already aware of what yoga is, but they are looking for Yoga classes or instructions that are specific towards certain needs.
While someone types “yoga” in the search bar of Google, they might be still exploring what yoga is, and they still have a long journey before joining a yoga class or purchasing yoga related products.
Therefore, it doesn’t make sense to try to rank for a very competitive keyword like yoga when it is highly unlikely to bring you customers.
3 – Have More Likelihood of Owning The Google Featured Snippet
Google’s Featured Snippet is the box that appears in the search results that give you a short and concise answer when you are looking for something on Google, like in this screenshot:
These are usually answering specific questions that people are asking (like in the example in the screenshot) in order to provide a better experience to the Google user.
And usually, these snippets answer questions that are actually long tail phrases that people enter in the search bar of Google, such as:
- What is …
- How to …
- Why is …
- List of …
- Best of ….
And so on.
And this is good because your website might get the featured snippet for a certain long-tail keyword without the page itself ranking in position #1 in the SERP, even if it was in position #10, which finally gets you more eyes on your content.
In addition to that, most people tend to click through to the page that this snippet is taken from, which means that you increase your website’s traffic without ranking on position 1 of the search results page.
The key to getting Google’s featured snippet is to give short, to the point answers to specific questions (preferably less than 40-words paragraphs), or to use structured data such as lists, table of content, recipes and others in order for your content to appear in the featured snippet box.
4 – The Same Long-Tail Phrase Can Rank for Different Variations & Get More Traffic
I already mentioned in another article that using long-tail keywords is one of the different ways to increase blog traffic for free.
And this is amazing.
And you might be asking yourself, if a long-tail keyword gets a low search volume, then..
How Can Long Tail Keywords Get Lots Of Traffic?
For example, a long term phrase such as “how to file a tax extension”, can rank also for the synonym “how do I file a tax extension” and other similar phrases that carry the same meaning and intention.
And this means that you might get traffic from people using the different keywords although you were targeting one keyword in the first place.
While if you target the keyword “tax extension”, not only that it is very competitive and difficult to rank for, but it is difficult for this keyword to rank for synonyms because there are not as many synonyms for this query as there are for the longer phrase mentioned earlier.
To give you a real example from my website you are at now, this screenshot is from my Google Search Console account were I can see where my website ranks for under keywords:
This screenshot shows you the different keywords that one article is ranking for.
And although my target keyword is ” the highest converting Shopify themes”, but the same page ranks for many other synonyms that carry the same meaning and the same intention, which gives more potential of getting traffic from Google.
These where few benefits of long tail keywords that you can leverage starting today in order to increase the traffic to your website and offers using bot, SEO and paid search engine advertising (SEM).
How to Use Long Tail Keywords for SEO?
You can use long tail keywords as main titles for your web pages, service/product pages, blog posts, or for your PPC campaigns.
And if some of these keywords don’t need a complete page, then you can use them also inside a specific, relevant page as sub-headings in order to increase the potential of getting the featured snippet for those queries as explained earlier.
Now, let’s find out the best 6 FREE & EFFECTIVE methods for finding low competition long-tail keywords that get you traffic.
How to Find Long Tail Keywords for SEO That Get Traffic
1 – Alphabet Soup Technique (Google Auto-complete)
This is one of the fastest and easiest way to let Google itself tell you what people are interested in knowing.
The way you do this is that you enter your root keyword in Google’s search bar, click space, and then start entering the alphabetical letters one at a time, and see what queries Google suggests for you, like in this example in case if you were to find keywords related to basketball hoops.
Or maybe you can enter a letter just before the root keyword, and see what Google suggest.
Also, you can enter a WH question word such as: where, why, how, …etc. before the root keyword and then, click space and then start entering one letter at a time and see what Google suggests.
This method will give you the queries that people use in order to look for information on Google search engine, but it doesn’t show you the estimated search volume or the competition.
In order to find these two metrics, you might need to use other advanced tools such as the sixth tool mentioned below.
Another thing with consuming method is that it is a little bit time-consuming, but the tool mentioned in the last point below (tool #6, Jaaxy), allows you to retrieve hundreds of these keywords in one click.
2 – Google Related Search Terms
This is another quick method from Google to help you know what people usually search for in your niche.
The way to do this is to enter any root keyword or even a long tail keyword in Google and do the actual search, and then, scroll down to the bottom of the search results page and see the suggestions given by Google under the title “Searches related to [your keyword]”
Sticking to the basketball hoops example, you can see that Google gave you other keywords that are relevant to the head term, or what we call them LSI-Keywords.
But as in the previous method, this method doesn’t give you the estimated search volume or the competition.
3 – Google Keyword Planner
Google keyword planner is the official tool by Google that was created essentially created to help those who use Google Ads in order to find estimated search volume and PPC competition metrics for keywords.
But you can also use this free tool in order to find long tail keywords related to your industry.
You can enter the root keyword in this tool and perform the search, and it will give you lots of other relevant keywords with their average monthly search volume, the estimated bid for each keyword and the PPC competition for each keyword.
The biggest advantage of using this keyword is the fact that it gives you the data directly from Google itself.
But the major downfall is that it only gives you the PPC competition and it doesn’t give you the competition in SEO from the different websites competing to rank under each keyword.
4 – Quora & Other Q&A Forums
Quora, Reddit, Yahoo Answers and many other platforms are places where people hang out and look for information.
And this is a great place to find what people are looking for and find out what words they are using when asking a question.
Usually, the questions you find in such platforms are similar to what people type in Google, and maybe, people who are using such platforms to find answers are the ones who performed searches on Google and didn’t find good answers, which means that keywords you find with this method are considered low competition long-tail keywords that you can target.
To find long-tail keywords using Quora for example, enter the root keyword in the search bar and see what previous discussions and questions it will give you, like I did in this example using the root keyword “eczema”.
5 – Google Search Console
This is another powerful and often overlooked method of finding the best long-tail keywords that you can target with your website.
If you are not familiar with this Google Search Console, then it is a free tool from Google that allows you to know what keywords your website is ranking for, where do you rank for each keyword, and how much search volume each of these keywords get on monthly basis.
The reason this is a powerful free long tail keyword tool is because it tells you what Google thinks that your website can relatively easily rank for as it shows you search queries that you are already ranking for even though you didn’t target those keywords in the first place.
It is like if Google is recommending you to go after specific keywords telling you that these would be easier for your website to rank under.
For example, using this method, I can see that my website already ranks for the keyword “is doba legit”, although I haven’t written an article about it, but I briefly mentioned it in a review related to one of their competitors.
And that means that this keyword has a relatively low competition from other websites.
Knowing that, I understand that if I write an article targeting this specific keyword, I have a good chance to rank it high in search engines.
This is a good method to discover new keywords with low competition and find the current average search volume for those keywords.
But the only downfall I could find about this method is that you need an already working website that has content on it and it is already connected with search console for not a short period of time.
6 – Jaaxy Keyword Tool
This is my favorite tool that I use on regular basis in order to find low competition long-tail keywords for SEO.
Jaaxy is a comprehensive keyword research tool that comes with lots of abilities and internal tools in order to help you quickly find keywords and analyze the competition on those keywords.
You can learn about this tool through my detail Jaaxy keyword tool review.
What is nice about this tool compared to the previous five tools listed above is that this tool gives you the main four elements:
- Suggestions of long tail keywords related to a root keyword that you enter into the tool.
- The average monthly search volume of each keyword.
- The competition on each keyword from other websites and the SEO difficulty to rank under that term.
- Unlike Google Search Console, you can use Jaaxy to find keywords even before you create a website or if you still don’t have enough content on your website.
This is an example of how I used Jaaxy it to find long tail keywords related to “vegan diet”, and you can see that the root keyword (inside the red box) itself has lots of competition, but other long tail phrases (in green box) have a much lower competition.
The main con of this tool and all other main keyword research tools is that when it comes to low search volume keywords, many tools tend to be inaccurate, but that’s sometime is related to the fact that those keywords are not evergreen and the might be related to some trends that come and go.
You can also use this tool to analyze the first ten search results of each keyword on search engines, use it to save lists of keywords for later use, use it to find available domain names, and you can even use it to perform the Alphabet-soup technique mentioned in point #1 above in one click instead of going through the alphabets by yourself, one-by-one.
Sticking to the same example, using “vegan diet” as a main keyword, you can see how Jaaxy retrieves many other related keywords in just one click.
This is primarily a paid tool, but it also have a free plan that allows you to perform up to 30 searches per month and it gives you some of its great capabilities.
Start your free plan membership by entering a keyword or niche idea in the following box:
There are many other paid and free long tail keyword tools out there, such as Answer The Public and Power Suggest Pro, but Jaaxy is still my favorite as it gives the most useful data and you can get it for a great price compared to others, and again, it offers a free plan.
So, above where 6 methods on how to find Low Competition Long Tail Keywords using free tools.
Now you are ready to go and start finding lots of keywords that you can target for your website in almost any niche.
As I mentioned earlier, the last two methods (Google Search Console & Jaaxy) are my favorite as the first is completely free and the second is offers a free plan and comes with lots of capabilities that will save you lots of time and effort.
Go now and apply what you learned here and unlock a flood of almost untapped keywords that you can use to start getting traffic from Google and other search engines.
Conclusion – Are Long Tail Keywords Good for SEO & Traffic?
Long-tail keywords are great for seo and for getting hyper-targeted and high converting keywords that you can rank under relatively easily and faster than going after the broad terms or short tail keywords.
I have provided you above with six methods and tools to help you find long tail keywords for free and analyze the competition on each keyword.
As I mentioned, the last two methods above are my favorite and you can use them for free.
If you still have any question and you have other methods that can help others learn how to find low competition long-tail keywords for seo with free tools and methods, then please, leave a comment below and I will be coming back to you as soon as I can.